AUTHOR
Adservio team
DATE
November 5, 2021
CATEGORY
Digital Quality
Intro to Developer Experience (DX)

Digital Quality

10 min

Intro to Developer Experience (DX)

Every day, developers are faced with software systems that are more complex and less intuitive. This is a problem for everyone – not just the developers. Counterintuitive interfaces lead to customer frustration, lost productivity at work, and wasted hours trying to figure out how to do what should be simple tasks.

This article will uncover the top ways you can improve your software's Developer Experience (DX) and massively increase customer satisfaction.

Why Do I Need to Care About Developer Experience?

Good DX is not just about how nice your website looks. It's also about the usefulness of your product.

If developers have a hard time using and integrating with your API, they will likely choose another option or abandon their current project.

A few examples of DX improvements include:

  • Make sure documentation is up to date, accurate, and covers all primary functionality in detail.
  • Providing an SDK to make it quick and easy for developers to get started using your API right away. Otherwise, it would require additional steps like downloading code samples from another website or reading through example projects that aren't well documented.
  • Automating everyday developer tasks so they don't have to go out of their way doing things manually themselves can result in errors or wasted time spent repeatedly performing manual processes rather than writing code.

How Are UX and DX Related?

UX stands for User Experience and is often used to describe the experience users have when interacting with a website or app.

UX encompasses things like how well designed something is if it's intuitive and easy to navigate.

user experience

DX follows many of the same principles as UX but focuses more on how developers interact with your product, such as using SDKs, calling APIs, debugging issues that may arise during development.

What Are the Benefits of Improving Developer Experience?

Improving the developer experience helps make your product more intuitive and easier to use for both users and developers.

This has a significant impact on customer satisfaction, developer productivity, support requests from customers, and the overall success of your business.

Here are some of the main benefits of increasing the DX experience;

  1. Increased developer satisfaction & happiness can lead to higher retention rates or more referrals from existing customers. Developers are less likely to abandon their projects if they find the experience with your product easy and enjoyable, especially when compared to other options available in the market.
  2. Developers are typically some of your best brand evangelists since they spend hours at a time working with your product, making them excellent sources for customer acquisition efforts through word-of-mouth marketing.
  3. Faster development cycles may result in increased sales conversions. This is due to developers getting up and running faster while having fewer bugs during the development stages.
  4. Increased productivity since developers can spend less time debugging issues, allowing them to implement features faster and more efficiently.

Tips for Making Your App More User-friendly for Developers

While it may seem like developers and users are entirely different audiences, they have some things in common.

For example, both groups prefer intuitive interfaces with helpful error messages rather than cryptic ones.

Here are some valuable tips that you should consider to create a more user-friendly experience for the developers;

  • Highlight what makes your app better than the competition with demos, case studies, and testimonials. Developers are more likely to use an easy app when they realize it will save them time or help make their product successful.
  • Make sure documentation covers all primary functionality, including any limitations or restrictions in detail, so developers know what to expect before beginning development efforts. Documentation should also include examples which can be used as a starting point & reference rather than re-creating everyday tasks over again each time you want to integrate with your product.
  • Eliminate manual processes whenever possible by automating repetitive steps like creating test accounts using SDKs instead of requiring users to manually configure things themselves through setup wizards, UI configurations, or other manual steps not directly integrated into the SDK. You can also automate everyday tasks developers need to perform that are error-prone, like managing licenses & access tokens, rather than requiring them to do so manually, which is more susceptible to human error.

Tips for Making Your API Easy to Consume by Developers

Now that it has been addressed that developers also need a friendly app to work with, the next priority is to create an easy-to-use API.

Make sure that it's intuitive and easy to use for developers by avoiding these common pitfalls;

  • Provide SDKs for the most popular languages developers prefer to work with, such as Java & JavaScript. These will typically be written in one of your target programming language's native frameworks, so they easily integrate into a developer's current project.
  • Offer multiple versions of each API endpoint if possible, especially when it comes to ones that return different types of data like an object, list, or collection. This can require additional boilerplate code on their part, which makes consuming your APIs less convenient than other options available.
  • Avoid enforcing rate limits by allowing custom quotas upfront rather than requiring customers who want higher limits to contact sales first before you review and potentially approve them at some future date instead. This is more time-consuming for both parties involved since there is added friction involved, leading to fewer customers overall.
  • Offer API Keys with every account instead of requiring users who want access to your APIs to contact sales or sign up for a trial before beginning using them. This will only lead to reduced conversions due primarily to the extra, unnecessary steps required.
  • Provide sample code whenever possible, including documentation on common usages & best practices that go along with each endpoint, so developers are up and running faster without having to spend as much time researching how things work when you provide plenty of detail upfront. This also allows developers who have already implemented an API version in production environments to easily update it if changes are made by adding new features or deprecating old ones.

The Importance of Documentation

Documentation is critical when it comes to Developer Experience since developers need to know precisely what your API does, how it works, and the proper way to implement things before they can integrate with their products.

Suppose documentation is lacking or missing crucial information like example code which shows how endpoints work & should be used. In that case, customers are more likely to switch over to an alternative.

Conclusion

DX is a critical piece of the puzzle when it comes to API design & development. While having a fantastic product that solves real-world business problems is essential, providing a great experience from end to end, including documentation and SDKs that make developers' lives easier, will help you win more customers over time.

If your business would like to learn more about DX, please feel free to contact us today. Our team of professionals would love to help you navigate the world of developer experience.

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